55.4%Open/click metrics (email/digital)
55.4% of organisations in the lumi HR community selected “Open/click metrics (email/digital)” for reward communications effectiveness measurement (base: 240 organisations, 2026 H1; organisations could select more than one).
Figures describe organisations in the lumi HR community, not a random sample of UK employers.
How UK organisations answered
| Answer | Share of organisations |
|---|---|
| Open/click metrics (email/digital) | 55.4% |
| Other | 53.8% |
| Digital platform usage analytics | 51.7% |
| Call centre/HR query volume | 51.2% |
| Focus groups | 48.8% |
| Employee survey questions | 47.9% |
| No formal measurement | 7.5% |
Definition
The methods used to gauge whether reward and benefits communications land, from open rates to surveys and query volumes. See the methodology for how the base is built, how not-applicable answers are handled, the public floor, and which organisations are excluded.
Read more
- Reward strategy and communication: UK benchmark 2026: the research paper this question is analysed in, with the full distribution, the legal context and what it means for reward decisions.
- Governance & transparency: research, guides and metrics: everything lumi publishes in this area.
Cite this figure
Last updated 19 September 2026 · Data licence: CC BY 4.0 for the figures in the CSV download.
Source: lumi HR, UK Reward Metrics, September 2026, lumihr.co.uk/metrics/reward-communications-effectiveness-measurementLast updated 19 September 2026 · Data licence: CC BY 4.0 for the figures in the CSV download.
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