UK reward metrics · Governance & Transparency

How do UK organisations measure the effectiveness of reward/benefits communications?

Source lumi HRBase 240 organisationsFieldwork 2026 H1

55.4%Open/click metrics (email/digital)

55.4% of organisations in the lumi HR community selected “Open/click metrics (email/digital)” for reward communications effectiveness measurement (base: 240 organisations, 2026 H1; organisations could select more than one).

Figures describe organisations in the lumi HR community, not a random sample of UK employers.

How UK organisations answered

Open/click metrics (email/digital) 55.4% Other 53.8% Digital platform usage analytics 51.7% Call centre/HR query volume 51.2% Focus groups 48.8% Employee survey questions 47.9% No formal measurement 7.5%
Reward communications effectiveness measurement (base: 240 organisations, 2026 H1). Organisations could select more than one, so the figures do not sum to 100%.
Reward communications effectiveness measurement: share of organisations by answer
AnswerShare of organisations
Open/click metrics (email/digital)55.4%
Other53.8%
Digital platform usage analytics51.7%
Call centre/HR query volume51.2%
Focus groups48.8%
Employee survey questions47.9%
No formal measurement7.5%

Definition

The methods used to gauge whether reward and benefits communications land, from open rates to surveys and query volumes. See the methodology for how the base is built, how not-applicable answers are handled, the public floor, and which organisations are excluded.

Cite this figure
Source: lumi HR, UK Reward Metrics, September 2026, lumihr.co.uk/metrics/reward-communications-effectiveness-measurement
Last updated 19 September 2026 · Data licence: CC BY 4.0 for the figures in the CSV download.

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